A reason to go to Wal-Mart

http://www.mmh.com/blog/1000000500/post/420047042.html?nid=4283&rid=9657550

Wal-Mart is requiring their suppliers to calculate their carbon footprint. The information will be added to a label.

I'm super excited about this. Because I had a similar idea a while back, and because I'm really curious to see how much product greenery is worth to the average consumer. Will Ronaldo the Riveter be willing to pay more for a product that is greener? Will Soccer Mom Jane read the label? And who will be willing to tell their children they have to buy Nutty Honey Toasty-Os because the much better advertised Honey-Nut Cheerios isn't quite as friendly to the squirrels?

We probably won't see any change to the labels for a couple of years (experts say it could be as soon as 2011), but I'm teeming with anticipation.

This is what it's all about. Give information to the masses, don't force them to change with federal mandate. And, if we choose to ignore that information and the doctor's of future generations can keep us alive as penance for our failure to act. (there's a Dilbert comic I ripped off here, but I'm tired of looking for it... so just trust me that it's funny).